I Don't Talk About AI. I Build It.
I help founders and executives implement AI across their businesses — from strategy and team training to bespoke software built for problems no off-the-shelf tool can solve. I also build and run my own turnkey AI platforms that other founders leverage directly.
Three companies. Sixty-plus platforms built. Every one of them running in production, not sitting in a pitch deck.
AI implementation isn't a product demo. It's an engagement.
I work directly with founders, executives, and sales leaders to design, build, and deploy AI systems that solve specific business problems. No junior teams. No hand-offs. Principal-level expertise from someone who has built and run the same tools in his own companies.
AI Implementation & Strategy
From selecting the right AI tools to deploying them across your organization, I handle the full implementation lifecycle. Whether it's rolling out Claude to your team, building custom workflows with MCP connectors, or standing up AI agents for specific business functions — I've done it sixty-plus times and bring that experience to every engagement. You get a working system, not a recommendation deck.
AI Coaching & Training
Most teams adopt AI tools at 10% of their capability. I get them to 90%. Hands-on training sessions, personalized to your team's actual workflows — not generic "intro to AI" lectures. From your first 60 minutes on Claude to advanced prompt engineering, MCP integrations, and building persistent workflows that compound over time. Every participant walks out with a working setup, not a list of things to try later.
Bespoke Software Development
Some problems don't have off-the-shelf solutions. I build custom AI-powered software for individual businesses — hyper-niche tools designed for one company's specific workflow, data, and operating constraints. Inbox automation, lead qualification engines, custom CRM agents, internal ops tools, industry-specific platforms. Each one built from the ground up, not forked from a template. Discovery, build, handoff.
Custom Sales Playbook Development
Your sales process, codified and weaponized. I generate comprehensive B2B sales playbooks — company overview, value propositions, target audience profiles, needs assessment questions, demo personas, closing techniques, and lead generation strategy — all tailored to your specific product, market, and methodology.
SEO & AEO Marketing Reviews
Search engines are changing. AI-generated answers are replacing traditional search results. I audit your digital presence for both SEO (search engine optimization) and AEO (answer engine optimization) — ensuring your brand shows up correctly when prospects ask ChatGPT, Perplexity, or Google's AI Overview about your industry.
Products I've built that founders leverage.
Everything I consult on, I've built for myself first. These are production platforms — live, revenue-generating, and available for founders who want a proven tool instead of a custom build.
TheSalesTrainer.AI
Train your sales team with AI that fights back.
AI-generated playbooks tailored to your product and market. Role-play against AI prospects that use real objections. A 50-day structured curriculum blending Challenger, Sandler, and Carnegie methodologies — with manager dashboards that track every rep's progress.
Visit TheSalesTrainer.AI →Geoffrey — AI Chief of Staff
A bespoke AI executive assistant, built for one person.
Geoffrey manages my inbox, schedules meetings across three calendars, triages communications, maintains CRM hygiene, and handles LinkedIn handoffs — all without me touching a keyboard. Now I build them for other executives, one at a time, tuned to their lanes and communication style.
Meet Geoffrey →BeyondTheBook.AI
Your book changed their thinking. Now help them change their life.
AI-powered companion apps for nonfiction authors — custom-built from your manuscript, your methodology, and your voice. We turn your book from a one-time read into an interactive experience where every reader feels like they just had a one-on-one session with you. Built-in subscription billing turns your backlist into recurring revenue.
Visit BeyondTheBook.AI →Frontier Certified
Your first 60 minutes on Claude. Hands-on. Not theoretical.
A facilitated training session that gets your team set up and operational on Anthropic's Claude — account configuration, plugins, Chrome extension, Cowork desktop agent, Office add-ins, and persistent projects. Every participant walks out with a working setup, not a list of things to try later.
Learn More →A few more things I've built along the way.
Before there was a product suite, there were experiments. These proof-of-concept tools show the range of what's possible when AI meets a specific business problem.
Sales Playbook Generator
With just a few inputs about your business, this tool generates elevator pitches, value propositions, email templates, and an entire playbook framework. This proof of concept eventually became TheSalesTrainer.AI.
See a Demo →Monthly P&L Review
Most small business owners can't afford a CFO to walk them through their monthly financials. This chat-based tool reads your P&L, highlights what matters, and lets you ask questions about your results in plain English.
See a Demo →Interview Simulator
Hiring is hard when you don't know what great answers sound like. This simulator lets you click through interview questions and compare responses from great, average, and poor candidates — so you learn what to listen for.
Give It a Try →Ready to see what AI can do for your business?
Whether you need consulting on your AI strategy, hands-on team training, a bespoke tool built for your exact workflow, or a turnkey platform that's already proven — it starts with a conversation.
Innovation, Training and Optimization With AI
AI is changing the world around us. If you are paying attention, there are unlimited possibilities for the implementation of AI into your business. The big question is, where can you use it how do I implement it! what manual processes are you doing? What repetitive tasks are taking up time and energy by your team? That is where we can help!
We focus on AUI, or artificial USEABLE intelligence. Most businesses are using tools like ChatGPT and others as a new version of Google, but it can be so much more. The power is in the creation of specific applications for your specific business needs. and AUI makes all that possible. Below are several examples of ways that AI can assist you as a small business owners. And click the link here to download our paper on 100 ideas that will make you think about your business in a different light.
Daily Wisdom On Demand
The Still Point is a reflective journaling companion that helps you pause, reconnect, and reframe. With a single click, it generates a timeless question — inspired by your current mood and guided by the wisdom of great thinkers like Rumi, Marcus Aurelius, Buddha, and Solomon.
Whether you're feeling overwhelmed, restless, or simply thoughtful, this tool invites you into a deeper conversation with yourself. Save your favorite questions, record your reflections, and explore your inner world through the lens of philosophy, mysticism, and timeless insight.
telephone personal assistant
Meet Jessica, an AI driven personal assistant. She works for me right now, but no reason she couldn’t work for you as well. She will take a message for you, be friendly, answer basic questions about whatever you want her to discuss and let you know the details after the call. Give her a call right now to interact with my personal assistant.
Meet Sanjay, your personal health concierge (Coming Soon)
We have developed a chatbot that will read and interpret your lab results. Sanjay will describe the out of range values in your blood work and allow you to ask questions back to him to gain more insights into why that component of the test is important and what the results generally mean.
*IMPORTANT: this tool is NOT for diagnostic purposes. Should consult with a healthcare professional for all diagnosis needs.
Smart Lawn Analyzer
Just to get your creativity flowing…
Leveraging AI and GPT technology we automated the process of taking a static, pdf customer report and we turned it into an actionable interactive customer experience. How could we improve your customer reports? Click the link below and use code SOIL-2057892A below to see a demo of how we can make your customer reports infinitely more engaging.
Monthly Profit Loss Review
Most small to medium sized business owners don’t have the luxury of a financial expert to help them review and understand their monthly financials. CPAs and CFOs are too cost prohibitive, but not understanding your business’ financial reports means that you might never have enough money to afford one. This simple chat platform can help you understand your P&L, points out details that might be of interest and allows you to ask questions about your monthly results.
Interview Simulator
As a small business owner, you knw exactly waht your business needs. But maybe you have struggled with hiring the right people. especially in roles that you are less than confident in performing yourself. With this simple candidate interview simulator, click your way through interview questions and see what great candidates, average candidates and poor candidates have as responses. Learn the questions to ask and the responses you will get from the people that you need on your team.
Sales Tool Developer
Sometimes starting the sales process is the hardest part. Especially if you aren’t a sales person or you don’t have formal sales training. With just a couple questions, this tool will generate elevator pitches, value propositions an email templates that you can use for marketing your services an entire sales play-book.
Franchise Broker Franchise Fit Finder
Filtering massive amounts of information is time consuming and tedious. For franchise brokers, they need to rapidly link people interested in small business ownership with the right franchise company. But there are literally THOUSANDS of brands to choose from!
This platform allows franchise brokers to input just a couple fields and it'll provide up to 10 franchise systems that match the candidates needs based on an artificial intelligence review. The same concept can be developed for just about every business that needs to comb through huge datasets.
Sales Trainer
This platform uses the best in class, sales training programs, like Dale Carnegie, Sandler Sales Training, and The Challenger Sales Model to help train franchisees on how to sell the services they offer. All while gamifying the system to create healthy competition and motivation to learn more.
Is sales and sales training an area your business struggles with. A tool like this can help!