Marketing and Strategy

Whether you are looking to branch into a new market with an existing product or build a new solution for your current client base, my experience in product marketing and field promotion can help you develop messaging and content that speaks to your target audience. Areas of expertise include:

• Market Analysis and Product Viability Studies
• Go-to-Market Strategy and Project Management
• Brand Development and Rebranding
• Lead Generation: Inbound Marketing and Inside Sales
• Marketing Automation: Marketo and Hubspot software
• Social Media Promotion
• Website and Collateral Design
• Product Launch Support
• Content Creation including Webinars, White Papers